Your privacy matters to us. This Policy explains exactly what personal data luke97 collects, why we collect it, how we use and protect it, and what rights you have as a user of our platform.
These cards summarise our core privacy principles. The full legal text of the Policy follows below — please read it in its entirety, as this summary alone does not constitute the complete agreement.
We implement appropriate technical and organisational security measures to protect personal data against unauthorised access, loss, alteration or disclosure.
luke97 does not sell, rent or trade your personal data to third parties for their own marketing purposes — under any circumstances.
We collect only the personal data that is necessary for providing our service. We do not request information that goes beyond what is reasonably needed.
You have the right to access, correct, restrict, object to and request deletion of your personal data. We make exercising these rights straightforward.
We explain clearly what we collect, how we use it and with whom we share it. There are no hidden data practices on luke97.
We use cookies for analytics and platform functionality. You can review and manage your cookie preferences at any time via your browser settings.
This Privacy Policy ("Policy") describes how luke97 ("we", "us", "our"), the operator of the website located at https://luke97.cam (the "Platform"), collects, uses, stores, discloses and protects personal data relating to users of the Platform ("you", "User").
luke97 is an English-language online betting and gaming information platform designed primarily for adult users in Pakistan and other regions. We are committed to handling personal data responsibly, transparently and in accordance with applicable data protection principles.
By accessing or using the Platform, you acknowledge that you have read and understood this Policy and that your use of the Platform is subject to its terms. This Policy should be read alongside our Terms & Conditions.
luke97 collects the following categories of personal data. The specific data collected depends on how you interact with the Platform:
| Category | Examples | Collection Trigger |
|---|---|---|
| Usage Data | Pages visited, time on page, click paths, referral source | Automatic — on Platform access |
| Technical Data | IP address, browser type and version, device type, OS, screen resolution | Automatic — on Platform access |
| Cookie Data | Session identifiers, preference tokens, analytics identifiers | Automatic — on Platform access (subject to consent) |
| Communication Data | Name, email address, message content | Voluntary — when you contact our support team |
| Preference Data | Sports preferences, language settings, notification choices | Voluntary — when you configure platform settings |
We do not collect sensitive personal data (such as racial or ethnic origin, political opinions, health data, biometric data) in the ordinary course of our operations. We do not collect financial data such as bank account numbers or payment card details.
We collect personal data through the following means:
luke97 processes personal data for the following purposes:
We do not use personal data to build behavioural advertising profiles, nor do we use it for automated decision-making that produces legal or similarly significant effects on Users.
Where data protection law requires us to identify a legal basis for processing personal data, we rely on the following:
7.1 We do not sell personal data. luke97 does not sell, rent, lease or trade personal data to any third party for that party's own commercial or marketing purposes.
7.2 We may share personal data with the following categories of recipients, only to the extent necessary for the stated purpose:
7.3 We do not share personal data with the Pakistani government, the State Bank of Pakistan, the PTA, or any financial institution (including Easypaisa, JazzCash, Raast, HBL, UBL, Meezan Bank or Bank Alfalah). References to these institutions on the Platform are for contextual information only.
8.1 We retain personal data for only as long as is necessary for the purposes for which it was collected, or as required by applicable law.
8.2 Indicative retention periods:
8.3 When personal data is no longer required, we delete it securely or anonymise it so that it can no longer be linked to any individual.
9.1 What are cookies? Cookies are small text files stored on your device when you visit a website. They allow the website to recognise your device on subsequent visits and to remember preferences or session information.
9.2 luke97 uses the following categories of cookies:
9.3 Managing cookies. You can control and delete cookies through your browser settings. Most browsers allow you to block cookies entirely, accept only first-party cookies, or clear stored cookies. Note that blocking strictly necessary cookies may prevent parts of the Platform from working correctly.
10.1 luke97 implements appropriate technical and organisational measures to protect personal data against accidental loss, unauthorised access, alteration, disclosure or destruction. These measures include:
10.2 No method of transmission over the internet or method of electronic storage is completely secure. While we strive to apply commercially reasonable protections, we cannot guarantee absolute security. You share data with the Platform at your own risk in this regard.
10.3 In the event of a personal data breach that is likely to affect your rights and interests, we will notify affected Users and relevant authorities as required by applicable data protection law, within the timeframes prescribed by that law.
Subject to applicable data protection law, you may have the following rights with respect to personal data we hold about you:
11.1 To exercise any of these rights, please contact us using the email address listed in Section 16. We will respond within the timeframe required by applicable law — typically within 30 days of receiving a valid request.
11.2 We may need to verify your identity before actioning any data rights request. This is a security measure to ensure personal data is not disclosed to an unauthorised party.
11.3 If you are dissatisfied with our response, you may have the right to lodge a complaint with the relevant data protection authority in your jurisdiction.
12.1 The Platform is strictly intended for adults aged 18 and above, or the higher minimum age required by the operator or license jurisdiction applicable to any gambling service referenced. We do not knowingly collect personal data from minors.
12.2 If you are a parent or guardian and believe that your child has provided personal data to luke97 without your consent, please contact us immediately using the details in Section 16. We will take reasonable steps to delete such data promptly upon verification.
13.1 The Platform contains links to Third-Party Operator websites — sportsbooks, casinos and other gambling platforms. These third parties operate independently of luke97 and have their own privacy policies, which govern how they collect and process your data.
13.2 We are not responsible for the privacy practices of any Third-Party Operator and strongly encourage you to read their privacy policies before registering an account or depositing funds.
13.3 When you click a referral link on luke97, our affiliate tracking systems may record the click event. The receiving operator's own data collection practices then apply from the moment you land on their platform.
14.1 luke97 may use service providers (such as analytics platforms or hosting infrastructure) whose servers are located outside Pakistan. Where personal data is transferred to jurisdictions that may not offer an equivalent level of data protection to your home jurisdiction, we will implement appropriate safeguards — such as standard contractual clauses or equivalent mechanisms — to protect your data.
14.2 By using the Platform, you acknowledge that your data may be transferred to and processed in jurisdictions outside Pakistan. We take reasonable steps to ensure that any such transfers comply with applicable data protection law and that your data remains protected.
15.1 We may update this Privacy Policy from time to time to reflect changes in our data practices, legal requirements or the Platform's functionality. When we make material changes, we will update the effective date at the top of this page.
15.2 Your continued use of the Platform after any such amendment constitutes your acknowledgement of the updated Policy. We encourage you to review this page periodically. If the changes are significant, we will take reasonable steps to bring them to your attention.
If you have any questions, concerns or requests relating to this Privacy Policy, or if you wish to exercise any of your data rights, please contact the luke97 privacy team. Our support email is provided below as plain text only — it is not a clickable link:
Please include "Privacy Request" in your subject line and provide sufficient detail for us to verify your identity and locate relevant records. We aim to respond within 30 days of receiving a valid, verifiable request.
luke97 does not operate a postal address for privacy correspondence. All data rights requests and privacy queries must be submitted via email to the address above.
This Privacy Policy works alongside our other policy documents. Reading them together gives you a complete picture of how luke97 operates.
The full legal terms governing your access to and use of the luke97 Platform, including eligibility, conduct rules and disclaimers.
Deposit limits, loss limits, self-exclusion tools and responsible gambling resources — all explained in plain English.
Answers to common questions about the Platform, account queries, payments and more — all in plain English.